Brand Design & Direction
Crafted with care × Built to last
Brand Design & Direction Crafted with care × Built to last
Brand Design & Direction
Crafted with care × Built to last
Clients past and present
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About
(02)
Brand Designer and Art Director helping organizations build distinctive brands with clarity, purpose, and craft.
Brand Designer and Art Director helping organizations build distinctive brands with clarity, purpose, and craft.
I translate business strategy into distinctive brand identities, scalable visual systems, campaigns, and experiences that strengthen perception, build trust, and support growth.
My experience spans global agencies, technology companies, and culture-driven brands. Whether embedded within an established creative team or partnering directly with founders and executives, I help define brand direction, align teams, build scalable systems, and carry ideas from concept through execution.
I stay close to emerging technology and continually refine my process to improve how ideas are researched, developed, and brought to life. I use AI selectively during research and early exploration to accelerate thinking, explore more creative territory, and move from idea to prototype faster, while keeping judgment, art direction,
and craft at the center of every decision.
I translate business strategy into distinctive brand identities, scalable visual systems, campaigns, and experiences that strengthen perception, build trust, and support growth.
My experience spans global agencies, technology companies, and culture-driven brands. Whether embedded within an established creative team or partnering directly with founders and executives, I help define brand direction, align teams, build scalable systems, and carry ideas from concept through execution.
I stay close to emerging technology and continually refine my process to improve how ideas are researched, developed, and brought to life. I use AI selectively during research and early exploration to accelerate thinking, explore more creative territory, and move from idea to prototype faster, while keeping judgment, art direction, and craft at the center of every decision.
I translate business strategy into distinctive brand identities, scalable visual systems, campaigns, and experiences that strengthen perception, build trust, and support growth.
My experience spans global agencies, technology companies, and culture-driven brands. Whether embedded within an established creative team or partnering directly with founders and executives,
I help define brand direction, align teams, build scalable systems, and carry ideas from concept through execution.
I stay close to emerging technology and continually refine my process to improve how ideas are researched, developed, and brought to life. I use AI selectively during research and early exploration to accelerate thinking, explore more creative territory, and move from idea to prototype faster, while keeping judgment, art direction, and craft at the center of every decision.
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Recommendations
(02)
Trusted by clients & colleagues
Jarrod is an unbelievably talented designer! His expertise covers everything from typography to brand, and packaging. Never mind his passion for standout aesthetics. A true team player, Jarrod is one of the most dependable, funny, and collaborative designers out there. In addition, his positive attitude and commitment to seeing successful, engaging projects through is one-of-a-kind.
Milena Canizares
Director - Community Marketing Content at Adobe
Jarrod joined our team at a critical moment during a major brand refresh and quickly took the lead on developing our new packaging system, retail language, and website redesign. He delivered across every stage of the process from concept and design through production and launch. The packaging system has since scaled across multiple retailers and international markets, including Korean, Japanese, and French. His ability to seamlessly translate brand thinking across both physical and digital experiences made him an invaluable partner.
JP Stallard
Head of UX - Genesis AI
Jarrod quickly became an indispensable member of our team at Landor San Francisco, contributing to brand identity and packaging work for MillerCoors. He brings a unique creative perspective, thoughtful design thinking, and a calm, collaborative presence that helped the team navigate demanding agency work. Jarrod is deeply committed to producing exceptional work and continually refining his craft. After more than 20 years in the industry, he's still one of the most talented designers I've had the pleasure to work with.
Ryin Kobza
Senior Art Director - Amazon
Anyone who has the opportunity to work with Jarrod should absolutely take it. He is thoughtful, respectful, and committed to delivering the best possible work. His talents as a designer are limitless, and as a fellow designer I am inspired by him daily. On top of that, Jarrod is a true team player that motivates his peers with beautiful and consistent work, a positive attitude, and an incredible sense of humor.
Sylvie Lee Vo
Founder - Mei-Mei Moon
Jarrod is a pleasure to work with. His expertise in typography, grids, and vector graphics brings a unique perspective to the team, and his distinctive creative style has helped move Blurb forward as a more creative company. He fully invests himself in his work, embraces new challenges, and is honest when things don't go as planned. He consistently goes above and beyond to help the team find solutions and sees projects through to completion. Jarrod's collaborative nature, creativity, and strong work ethic make him the kind of person you want on your team.
Alex Palacios
Director of Product - Pantheon Platform
Jarrod is a dependable designer with a rare ability to blend logic and creativity. We collaborated on a major website redesign, where he translated content into thoughtful, engaging visuals that were both compelling and true to the brand. He's open to feedback, a pleasure to work with, and genuinely committed to both his craft and his teammates. Any team would benefit from having him on board.
Veronica Solano
Senior Content Marketing Manager - Medallion
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Recommendations
(03)
Trusted by clients & colleagues
Jarrod is an unbelievably talented designer! His expertise covers everything from typography to brand, and packaging. Never mind his passion for standout aesthetics. A true team player, Jarrod is one of the most dependable, funny, and collaborative designers out there. In addition, his positive attitude and commitment to seeing successful, engaging projects through is one-of-a-kind.
Milena Canizares
Director - Community Marketing Content at Adobe
Jarrod joined our team at a critical moment during a major brand refresh and quickly took the lead on developing our new packaging system, retail language, and website redesign. He delivered across every stage of the process from concept and design through production and launch. The packaging system has since scaled across multiple retailers and international markets, including Korean, Japanese, and French. His ability to seamlessly translate brand thinking across both physical and digital experiences made him an invaluable partner.
JP Stallard
Head of UX - Genesis AI
Jarrod quickly became an indispensable member of our team at Landor San Francisco, contributing to brand identity and packaging work for MillerCoors. He brings a unique creative perspective, thoughtful design thinking, and a calm, collaborative presence that helped the team navigate demanding agency work. Jarrod is deeply committed to producing exceptional work and continually refining his craft. After more than 20 years in the industry, he's still one of the most talented designers I've had the pleasure to work with.
Ryin Kobza
Senior Art Director - Amazon
Anyone who has the opportunity to work with Jarrod should absolutely take it. He is thoughtful, respectful, and committed to delivering the best possible work. His talents as a designer are limitless, and as a fellow designer I am inspired by him daily. On top of that, Jarrod is a true team player that motivates his peers with beautiful and consistent work, a positive attitude, and an incredible sense of humor.
Sylvie Lee Vo
Founder - Mei-Mei Moon
Jarrod is a pleasure to work with. His expertise in typography, grids, and vector graphics brings a unique perspective to the team, and his distinctive creative style has helped move Blurb forward as a more creative company. He fully invests himself in his work, embraces new challenges, and is honest when things don't go as planned. He consistently goes above and beyond to help the team find solutions and sees projects through to completion. Jarrod's collaborative nature, creativity, and strong work ethic make him the kind of person you want on your team.
Alex Palacios
Director of Product - Pantheon Platform
Jarrod is a dependable designer with a rare ability to blend logic and creativity. We collaborated on a major website redesign, where he translated content into thoughtful, engaging visuals that were both compelling and true to the brand. He's open to feedback, a pleasure to work with, and genuinely committed to both his craft and his teammates. Any team would benefit from having him on board.
Veronica Solano
Senior Content Marketing Manager - Medallion
Jarrod is an unbelievably talented designer! His expertise covers everything from typography to brand, and packaging. Never mind his passion for standout aesthetics. A true team player, Jarrod is one of the most dependable, funny, and collaborative designers out there. In addition, his positive attitude and commitment to seeing successful, engaging projects through is one-of-a-kind.
Milena Canizares
Director - Community Marketing Content at Adobe
Jarrod joined our team at a critical moment during a major brand refresh and quickly took the lead on developing our new packaging system, retail language, and website redesign. He delivered across every stage of the process from concept and design through production and launch. The packaging system has since scaled across multiple retailers and international markets, including Korean, Japanese, and French. His ability to seamlessly translate brand thinking across both physical and digital experiences made him an invaluable partner.
JP Stallard
Head of UX - Genesis AI
Jarrod quickly became an indispensable member of our team at Landor San Francisco, contributing to brand identity and packaging work for MillerCoors. He brings a unique creative perspective, thoughtful design thinking, and a calm, collaborative presence that helped the team navigate demanding agency work. Jarrod is deeply committed to producing exceptional work and continually refining his craft. After more than 20 years in the industry, he's still one of the most talented designers I've had the pleasure to work with.
Ryin Kobza
Senior Art Director - Amazon
Anyone who has the opportunity to work with Jarrod should absolutely take it. He is thoughtful, respectful, and committed to delivering the best possible work. His talents as a designer are limitless, and as a fellow designer I am inspired by him daily. On top of that, Jarrod is a true team player that motivates his peers with beautiful and consistent work, a positive attitude, and an incredible sense of humor.
Sylvie Lee Vo
Founder - Mei-Mei Moon
Jarrod is a pleasure to work with. His expertise in typography, grids, and vector graphics brings a unique perspective to the team, and his distinctive creative style has helped move Blurb forward as a more creative company. He fully invests himself in his work, embraces new challenges, and is honest when things don't go as planned. He consistently goes above and beyond to help the team find solutions and sees projects through to completion. Jarrod's collaborative nature, creativity, and strong work ethic make him the kind of person you want on your team.
Alex Palacios
Director of Product - Pantheon Platform
Jarrod is a dependable designer with a rare ability to blend logic and creativity. We collaborated on a major website redesign, where he translated content into thoughtful, engaging visuals that were both compelling and true to the brand. He's open to feedback, a pleasure to work with, and genuinely committed to both his craft and his teammates. Any team would benefit from having him on board.
Veronica Solano
Senior Content Marketing Manager - Medallion